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How to design an SUV: creating the Kodiaq

The Kodiaq is a landmark car for Skoda, in more ways than one. But it is particularly significant from a design point of view. With CEO Bernhard Maier setting out a plan to double Skoda’s sales by 2025, and SUVs playing a major role in achieving this huge sales expansion, it was vital that the Kodiaq set out a defined design blueprint for the brand’s future crossover stars.

The thinking behind this is already becoming evident; the recently unveiled Karoq so obviously follows the cues of…


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